Privacy Policy

This Privacy Policy was updated on 01 July 2021

Privacy Policy

This Privacy Policy was updated on 01 July 2021

At Maidanlah, we are dedicated to building long-lasting and authentic relationships with you. This includes how we protect and use your personal information.

This Privacy Policy explains how we collect, use and share your personal information when you use this website, the Platform and Services. By using this website, the Platform and Services, you agree to the collection, use and the sharing of your personal information in accordance with this Privacy Policy. If you do not agree to this Privacy Policy, do not access or use this website, the Platform or the Services.

Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy shall have the same meanings as stated in Maidanlah’s Terms of Use.

1. Collection of Personal Information

(a) We collect personal information from you when you create an Account with Maidanlah (and use our Services as an Account holder) or when you use our Platform as an End User. We will carefully analyse the types of information we need to provide our Services and will try to limit the information we collect to only what we really need or as required under Applicable Laws.

(b) Personal information is collected when you:
(i) open an Account with us;
(ii) subscribe to our mailing lists;
(iii) visit our website and the Platform with a cookies-enabled browser;
(iv) complete any forms or questionnaires on our website and the Platform;
(v) contact or correspond with us in any way;
(vi) sign up for an account on the User Website; and
(vii) make purchases of goods or services on a User Website.

(c) The types of personal information we may collect include:
(i) name;
(ii) contact number;
(iii) mailing address;
(iv) email address;
(v) payment information and transaction details;
(vi) marketing preferences;
(vii) aggregated site statistics data; and
(viii) any other information you provide to us or collected about you through your interactions with our website, the Platform and the usage of the Services.

2. Purpose

(a) The personal information that we collect from you will be used and where applicable, shared with third parties for the following purposes:
(i) to operate the Platform and provide the Services;
(ii) to administer your Account and manage our relationship with you;
(iii) to facilitate the usage of features on the Platform;
(iv) to facilitate the online purchase of goods and services;
(v) to process and complete transactions and send you related information including purchase confirmations and electronic invoices;
(vi) to notify you of any changes to the Platform or our Services that may affect you;
(vii) to respond to your queries, comments and feedback, or provide you with assistance in any way;
(viii) to send you technical notices, updates, security alerts and support and administrative messages;
(ix) to monitor and analyse trends, usage and activities in connection with the Services;
(x) to provide and improve on the contents of the website, Platform and the Services;
(xi) to test features or additional Services to be made available to you;
(xii) to provide reporting and analytics data;
(xiii) to investigate and prevent fraudulent transactions, unauthorised access to the Platform and use of the Services and other illegal activities;
(xiv) to identify the causes of problems arising at web servers and resolving these problems;
(xv) to evaluate your website preferences, to improve and personalise the Services, including providing content, features (for instance, in relation to Account holders, to provide the push notification feature in relation to your store activities) or advertisements that align with your preferences;
(xvi) to conduct market research, understand and analyse customer behaviour, location, preferences and demographics to enable us to determine the products and services that may be relevant to your credit standing, preferences and profile;
(xvii) to send you marketing and promotional information about our Services or products or services of our Users and updates about Maidanlah;
(xviii) to enable Third Party Service Providers to contact you regarding their products and services that may be of interest to you;
(xix) such other purposes which are reasonably related to the abovementioned purposes; and
(xx) to comply with legal requirements and Applicable Laws.

(b) As part of using the Services and Third Party Services on the Platform, Maidanlah and Third Party Services may require the collection and use of personal information in relation to you and End Users including the activities or navigation undertaken by you and End Users through the Services and the User Websites.

(c) Maidanlah may also share or transfer your personal information in connection with any proposed merger or acquisition of all or a portion of its business to another company. In such an event, you will have the opportunity to opt out of such transfer of your personal information should the intended use of your personal information by such other company differ materially from this Privacy Policy.

(d) Your privacy is important to Maidanlah. We will not sell, share or disclose personal information with third parties except as described in this Privacy Policy.

3. Information Given On Behalf of Others

If you act on behalf or give us information on behalf of someone else (for instance, in the event that you are opening or operating an Account on behalf of your employer or other third party), you represent and warrant that the other person has appointed you to act on his behalf and has agreed that you can:

(a) give consent on his behalf to the processing of his personal information;

(b) receive on his behalf any data protection notices; and

(c) give consent to the transfer of his personal information overseas.

4. Log Data and Cookies

(a) We may collect information that your browser sends whenever you visit the Platform and Services (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol address, browser type, browser version, the pages of our Services that you visit, the time and date of your visits and the time spent on those pages and other statistics. We may also use third party services that collect, monitor and analyse such type of information in order to improve on our Services and increase the functionality of the Services. Such third party service providers have their own privacy policies addressing how they use such information.

(b) When you visit our website, the Platform and Services, we may assign your web browser one or more website cookies. Cookies are small text files used to enhance your user experience, including but not limited to, maintaining current login data and providing a unique identifier for website statistics. You may reject our use of cookies by configuring your browser to disable the use of cookies. However, you may no longer be able to access some portions of our Services or certain personalised features of the website and Platform which rely on the use of cookies.

5. Opting Out of Marketing Communications

(a) We may use your personal information to contact you with marketing or promotional materials and other information about our Services and products or services of our Users.

(b) You may opt out of receiving any or all of these marketing or promotional communications from us by clicking on the unsubscribe button or by following the instructions provided in any email we send.

(c) If you are an Account holder, please note that even after you have opted out from receiving marketing or promotional communications, you will continue to receive information about transactions that occur on your Account, User Website and our Services.

6. Compliance with Laws and Law Enforcement Purposes

We will disclose your personal information where required under Applicable Laws. We may also disclose your personal information to any government or law enforcement authorities so as to, inter alia, (i) protect the property and rights of Maidanlah or a third party; (ii) protect the safety of the public or any person; or (iii) prevent or stop any unlawful and unethical behaviour or action.

7. Security of Personal Information

(a) The security of your personal information is important to us and we take reasonable precautions to protect your information and process it securely. Such measures include, but are not limited to passwords, firewalls, and other standardised industry practices. However, no method of transmission over the internet, or electronic storage, is 100% secure and we cannot be held liable for any loss you may suffer as a result of unauthorised access to any data or the loss of any data.

(b) If a security breach occurs, we may, but are not obliged to, post a notice on our website, or send an email to you at the email address you have provided to us. Nevertheless, we always strive to protect the security of your information and will constantly review and enhance our information security arrangements and measures.

8. Transfer of Personal Information Outside Singapore

(a) To perform business and administrative functions, personal information will be sent to third parties that we work with (such as network operators or subcontractors). In such instances, your personal information may be transferred out of Singapore from time to time. However, such transfers will be carried out in accordance with the Singapore Personal Data Protection Act 2012 (No. 26 of 2012) (“Act”) and we take steps to ensure that the receiving jurisdiction has in place a standard of protection accorded to personal information so transferred that is comparable to the protection under the Act.

(b) Your consent to this Privacy Policy and your provision of such personal information to us represents your agreement to transfer of your personal information outside Singapore.

9. Third Party Websites

Our website and Platform may contain links to other third party websites, which privacy practices may differ from ours. By clicking on or activating links and leaving our website, we can no longer exercise control over any personal information which you give to any other entity after leaving our website. We encourage you to review the privacy policy of any website you visit.

10. Monitoring and Recording of Communications with You

We may monitor and record communications with you (such as telephone conversations and emails) for the purpose of quality assurance, training, fraud prevention and compliance purposes.

11. Amendments to this Privacy Policy

(a) We may amend, modify or otherwise update our Privacy Policy from time to time at our sole discretion without prior notification. You are advised to review this Privacy Policy from time to time for any changes.

(b) Changes to this Privacy Policy are effective when they are posted on the Platform. Your continued use of the Platform and Services constitutes acceptance of any updates or amendments to the Privacy Policy. If you disagree with any amendments to this Privacy Policy, do not access this website, the Platform and the Services.

12. Updating Your Personal Information

(a) You can update your personal information at any time by accessing your Account on the Platform.

(b) We will share such updates to your personal information with third parties with whom we have shared your personal information only if your personal information is still necessary for the abovementioned purposes.

13. Accessing and Correcting Your Personal Information

(a) If you would like to view the personal information we have on you or inquire about the ways in which your personal information has been or may have been used or disclosed by us in the last one (1) year, please contact our data protection officer at and include proof of your identity and address and specify the personal information you want access to. We will respond to your request within 14 business days.

(b) You may request us to correct an error or omission in the personal information about you that is in our possession. If you wish to do so, please contact our data protection officer at, include proof of your identity and address and specify the information that is incorrect and what it should be replaced with.

14. Withdrawal of Consent

(a) If you would like to withdraw your consent to our collection, use or disclosure of your personal information, please write to our data protection officer at Our data protection officer will inform you of the likely consequences of your withdrawal of consent in 14 business days.

(b) When you withdraw a given consent, we will cease (and cause third parties that we work with such as our data intermediaries and agents to cease) collecting, using or sharing your personal information, unless such collection, use or sharing of the personal information without consent is required or authorised under Applicable Laws.

15. Retention and Disposal of Personal Information

(a) Your personal information will be retained for as long as it is necessary to fulfil the purposes for which it is collected or for legal or purposes, or in accordance with Applicable Laws.

(b) We will periodically review, update, delete or anonymise collected information whenever it is no longer necessary or relevant for the fulfilment of the purpose for which it was collected.

16. Contact Us

We value your privacy and will respond to any privacy related questions directed to our data protection officer. Should you have any questions on our use of your personal information or other privacy related questions, please address them to Please note that our data protection officer may require some personally identifiable documentation from you to verify your identity before responding to your request.

17. Governing Law

This Privacy Policy shall be governed by, and construed in accordance with, the laws of Singapore. You agree to submit any disputes arising out of or in connection with this Privacy Policy to the exclusive jurisdiction of the Singapore courts.